ZeroPoint

Four moments worth
getting right

We organise the work around what is happening in the business, not around what we happen to own cameras for. Branding, film, photography, web and campaigns all appear below — inside the moment they serve.

  1. Launch

    Open to a room that already knows who you are.

    Who it is for
    A new site, shop, venue or venture with an opening date in the diary — usually an owner who has spent everything on the fit-out and nothing on being found.
    When
    • A first site opening
    • A second or third location
    • A new venture under an existing name
    • A relaunch after a refit
    After
    You open to a room that already knows the name, with the first month of content already shot.
    How launch runs
  2. Rebrand / Relaunch

    Stop looking smaller than you are.

    Who it is for
    An established business that has outgrown how it presents — trading well, known locally, and still using material made when it was half the size.
    When
    • The business has changed but the brand has not
    • A refit, a move, or a new site
    • A menu, service or model relaunch
    • Competing against businesses that look more expensive
    After
    The business looks the size it actually is, on every surface a customer meets it on.
    How rebrand / relaunch runs
  3. Campaign / Event

    A moment that arrives instead of one that happens.

    Who it is for
    Anyone with a date to fill — a tournament, a fundraiser, a conference, a fun day, a seasonal appeal, a product drop.
    When
    • A fixture, fixture series or tournament
    • A fundraising appeal or Ramadan campaign
    • A conference, dinner or community day
    • A seasonal or promotional push
    After
    The date arrives with an audience already waiting, and the day still exists afterwards.
    How campaign / event runs
  4. Ongoing Partnership

    Someone who keeps turning up after the launch.

    Who it is for
    A business that has the identity sorted and needs the presence maintained — consistently, in person, month after month.
    When
    • After a launch, rebrand or campaign
    • A team that cannot keep the channels fed
    • Content that has drifted from the brand
    • Growth that needs measuring, not just posting
    After
    A presence that holds its standard month after month instead of decaying six weeks after the launch.
    How ongoing partnership runs

Not sure which one
this is

Most projects turn out to be one of these with a different name on it. Tell us what is happening and we will say which.

Start A Project

Running a restaurant, café or takeaway? We have a page for that