Launch
Open to a room that already knows who you are.
Who it is for
A new site, shop, venue or venture with an opening date in the diary — usually an owner who has spent everything on the fit-out and nothing on being found.
The trigger
- A first site opening
- A second or third location
- A new venture under an existing name
- A relaunch after a refit
The problem
Most independents open on a Tuesday and hope the street notices. The money has gone into the room, the kit and the stock, and the opening itself gets a poster and a post the night before. The first month is the cheapest attention a business will ever get, and it is usually the month that gets planned last.
What changes
- An identity that looks like the business you actually built, not the budget you had left over
- An opening treated as an event with a reason to turn up, not an announcement
- Photography and film shot on the day, so the first month of content exists before you need it
- A baseline recorded on day one, so month three can be compared to something
How it runs
- 01
Discover
A session on the business, the room, the offer and the street it sits on.
- 02
Position
What the opening is actually for, and what would count as it having worked.
- 03
Build
Identity, print, menu or signage, and whatever the opening physically needs.
- 04
Prepare
The run-up: campaign assets, the page people are sent to, the day planned as an event.
- 05
Open
We are there on the day. Filming, shooting, running the moment.
- 06
Measure
Baseline captured, tracked links in place, first report against it.
Scope and investment
We scope this per project rather than from a price list.
A launch for a single site and one for a small group are different jobs, and pricing them the same would mean overcharging one of them. Tell us what is happening and we will come back with a scope and a number — usually within one working day.
Questions we get
- How far ahead do you need to start?
- Six to eight weeks before opening is comfortable. Four is possible. Under three and we are producing rather than planning, which costs you the identity work.
- Do you actually attend the opening?
- Yes. That is the part most studios subcontract or skip, and it is the part that produces everything you use afterwards.
- What if we already have a logo?
- Then we audit it rather than replace it. If it holds up we build around it and spend the budget elsewhere.