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Hospitality · 2026Delivered

Habibi Juice A juice bar opens to a crowd

A new juice and dessert bar in Birmingham, opened with a launch built to put people on the pavement rather than impressions on a report.

  • Launch
  • Brand
  • Production
  • Social
The finished Habibi Juice interior and counter before customers arrive.

What we did

A new independent opening on a busy road has one advantage and one problem. The advantage is that everybody walks past it. The problem is that nobody has any reason to stop.

We built the opening as an event rather than an announcement: branded team, a prize wheel on the pavement, product in people’s hands, and a camera there for the whole day capturing it as it happened.

We came away with a library the brand can keep running on.

A group of customers waiting together outside Habibi Juice on opening day.
A camera operator photographing a Habibi drink at the juice counter.
A row of freshly prepared Habibi Juice drinks at the counter.

Planning something like this

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