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Sport and community · 2026Delivered

Unity Cup A tournament given a world to live in

Pakistan versus Somalia. A single fixture built out into a full tournament identity, campaign and website, and filmed on the day.

  • Brand
  • Event
  • Campaign
  • Web
  • Production
Unity Cup players celebrating together on the pitch after the match.

What we did

Unity Cup arrived as a fixture and a date. What it needed was the apparatus that makes people treat a community match as an occasion — a name that carries weight, a kit worth revealing, somewhere to send people, and a record of it afterwards.

We built the identity and the guidelines, produced the campaign and the kit reveal, designed and built unitycup.co.uk, and filmed the tournament itself.

The campaign ran for the thirty days to matchday. Where the account finished that window is recorded below.

Both Unity Cup teams and officials gathered together on the pitch.
A ZeroPoint camera rig capturing an interview at Unity Cup.
Unity Cup match action framed through the goal net with several players in view.
Unity Cup players, organisers and supporters gathered beside the pitch.

Identity and applications

Shown as delivered, uncropped.

Unity Cup identity applied across branded event merchandise.

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