ZeroPoint

Charity and community · 2026Ongoing partnership

Sayid Foundation A foundation that looks like the work it does

Identity, guidelines and a running content programme for a foundation working in sport and education.

  • Brand
  • Digital
  • Content
A Sayid Foundation brand book spread explaining the identity system.

What we did

The work on the ground was already good. The material representing it was not — which is the ordinary condition of most small foundations, and the reason their appeals underperform the effort behind them.

We built the identity and the guidelines that hold it together, then took on the content programme: designed posts, campaign carousels and a posting rhythm the team can actually keep.

This is an ongoing partnership. It is the right shape for a case study and the wrong moment for one — the measurement window is still open.

Identity and applications

Shown as delivered, uncropped.