Commercial property · 2026In progress
Arrahma Business Hub A business hub given an address worth having
Identity and brand book for a business hub in Small Heath, Birmingham — a building that had to read as a business address rather than a set of rooms to let. Digital work is in development.
What we did
A hub is only worth what its tenants think the address says about them. The identity had to work at the scale of a sign on a building and at the scale of a business card in someone’s hand.
The mark, the identity system and the brand book are delivered. The website and the wider programme are in development.
This engagement is early, which is the useful part: the baseline is being recorded before the work lands rather than reconstructed afterwards. There is nothing to report yet, and reporting nothing is the honest thing to do at this stage.
Identity and applications
Shown as delivered, uncropped.
