Rebrand / Relaunch
Stop looking smaller than you are.
Who it is for
An established business that has outgrown how it presents — trading well, known locally, and still using material made when it was half the size.
The trigger
- The business has changed but the brand has not
- A refit, a move, or a new site
- A menu, service or model relaunch
- Competing against businesses that look more expensive
The problem
The work got better and the presentation did not. A kitchen that has been serious for five years is still represented by four phone photos from 2022 and a logo somebody’s cousin made. The gap is invisible to the owner, because they see the business. It is the only thing the customer sees.
What changes
- An identity system that holds together across a sign, a cup, a screen and a shopfront
- Photography that matches what you actually serve
- A consistent presence instead of five slightly different versions of the brand
- Guidelines, so it stays consistent after we leave
How it runs
- 01
Audit
Everything the customer currently sees, and where it contradicts itself.
- 02
Reposition
What the business has become, and which parts of the existing equity are worth keeping.
- 03
Redesign
Identity, applications, guidelines, and the assets the business runs on.
- 04
Roll out
Signage, print, packaging, digital — in the order the business can absorb.
- 05
Reintroduce
A relaunch moment, produced properly, rather than a quiet swap.
- 06
Measure
Before and after, against the baseline we take first.
Work like this
- Arrahma Business HubA business hub given an address worth havingIdentity and brand book for a business hub in Small Heath, Birmingham — a building that had to read as a business address rather than a set of rooms to let. Digital work is in development.View Project
- Sayid FoundationA foundation that looks like the work it doesIdentity, guidelines and a running content programme for a foundation working in sport and education.View Project
Scope and investment
We scope this per project rather than from a price list.
A rebrand / relaunch for a single site and one for a small group are different jobs, and pricing them the same would mean overcharging one of them. Tell us what is happening and we will come back with a scope and a number — usually within one working day.
Questions we get
- Will we lose the recognition we already have?
- Only if the rebrand is done carelessly. Usually the equity sits in one or two elements — a name, a colour, a shape — and the job is to find those and keep them while everything around them improves.
- How long does it take?
- Identity and guidelines are typically six to ten weeks. Rollout depends on how much physical material exists.