ZeroPoint

Campaign / Event

A moment that arrives instead of one that happens.

Who it is for

Anyone with a date to fill — a tournament, a fundraiser, a conference, a fun day, a seasonal appeal, a product drop.

The trigger

  • A fixture, fixture series or tournament
  • A fundraising appeal or Ramadan campaign
  • A conference, dinner or community day
  • A seasonal or promotional push

The problem

Events get organised and then marketed in the last fortnight by whoever has time. The identity is made the week before, there is nowhere to send people, and afterwards there is no record of it beyond phone footage. The event happens; the moment does not.

What changes

  • An identity the event can actually live inside — kit, signage, socials, print
  • A campaign with a run-up rather than a reminder
  • Somewhere to send people, built for the one action that matters
  • The day itself filmed and shot, so it exists afterwards

How it runs

  1. 01

    Objective

    What the day has to achieve, and what would count as it having worked.

  2. 02

    Concept

    The idea the campaign runs on, and the identity the event can live inside.

  3. 03

    Produce

    Campaign assets, kit, signage, and the page or site people are sent to.

  4. 04

    Distribute

    The run-up, placed where the audience already is.

  5. 05

    The day

    We are on the ground for it. Filmed and shot, so it exists afterwards.

  6. 06

    Measure

    Tracked links and codes throughout, reported against the run-up.

Scope and investment

We scope this per project rather than from a price list.

A campaign / event for a single site and one for a small group are different jobs, and pricing them the same would mean overcharging one of them. Tell us what is happening and we will come back with a scope and a number — usually within one working day.

Questions we get

Can you handle the day itself as well as the campaign?
Yes, and it is usually the point. The campaign and the production being the same team is what makes the footage match the promise.
Do you build the website too?
Where the event needs one. Unity Cup had a full site; a smaller fundraiser might need one page and a booking link.

A moment that arrives instead of one that happens.

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